LAUFEN is synonymous with perfection in terms of form and craftsmanship and for advanced technology with an unobtrusive face. The LAUFEN Forum, located at the headquarters in the Baselland canton, reflects this identity very well. The Swiss architects Nissen & Wentzlaff designed a building which stands out with its impressive exposed concrete and elegant statics and obviously makes the link to its inspiration: the washbasin "bowl/08" designed by Ludovica + Roberto Plamoba - a part of the Palomba Collection by LAUFEN.

An inventive spirit and desire for technical innovation are also part of the building’s concept and (just like the manufacture of Laufen’s products) require efficient resource usage and an acceptable ecological footprint. As a result, the multi-award-winning building is an outstanding feature in the Basel area which is rich in superb architecture.

The town of Basel manages to strike the difficult balance between placing medieval next to contemporary structures. But it is not just its location that lends the town an international flair. The people living in this university town (also home to many multi-national companies) make Basel international and multi-cultural enough to lend it that big-city feeling, despite being relatively modest in size.

During the year, Basel is a mecca for the world of watches. The "Baselworld"€ watch and jewellery fair opens its doors to the impressive architecture offered by manufacturers and gathers together anybody who is anybody on the art scene during "€œArt Basel"€œ. Basel citizens, young or old, are out and about in Shrovetide processions or at the autumn fair.

There is roughly one museum per square kilometre in this town and culture-lovers are drawn to the famous museums and art collections here where Swiss, German and French borders meet.

The contemporary architecture virtually turns this town into an al-fresco museum and is another good reason to visit.